One of the huge questions in SEO right now is:
“Should I rely on PR or DA to determine the strength of a PBN site?”
We want to throw back the curtains on this debate and find who wins out… or will there even be a clear winner?
Some context around PR & DA
Ultimately, PR and DA are just aggregations of hundreds of factors that say one thing: “What’s the quality of the backlinks pointing to this site?”, and we use them as filters so we can focus our backlink analyses.
Some issues I’d like to address about PR:
- It was last updated 8 months ago. The last one before this was 10 months earlier in February 2013.
- PR can be transmitted by a single link (i.e. PR5 link = strong PR2 / weak PR3)
- A LOT can change within a link profile of a site in 8 months. That precious PR5 link of yours could have been deleted long ago
- Do we even know if Google still uses PR as a predominant metric?
And some issues about DA:
- It can be built up by pure spam. MOZ still gives slight value to each spam link, so throw 100,000 of them and you’ve got yourself a DA 20
- MOZ is a BUSINESS first, and their #1 priority is PROFIT, not helping SEOs. We need to take every “company-created” tool with a grain of salt
Magical non-spammed domains with high DA & PR
Ah yes, the combination that we all long for. Unfortunately, these domains have SKYROCKETED in price, most to $500 plus, and it’s unsustainable to run a business like this for most of us. As we know, the SEO world is not a guaranteed one, and an algorithm change can knock down money sites and PBNs overnight. So we need to be smart & economical about our PBN purchases.
We go over the aspects of smart domain-buying in our training section on PureQualityDomains.com:
Our Next Test – The PR-DA Face-Off
We’ll be pitting DA against PR in our next test, with focus on using AFFORDABLE domains.
Now, we’ve actually ranked in medium-competition local niches with nothing but DA 18+, PR0 domains. This only took 14 links to achieve.
But we’ll cut PR some slack, and we’ll be setting up our experiment with:
- PBNs with High DA (20+) sites and PR 0
- PBNs with Medium PR (2-4) sites with low-medium DA (10-15)
- Fresh domains for money sites
Once again, we’ll be applying the Throttle Factor to our testing, to ensure we have a wide range of test results.
Stay tuned to Search Highway for this one!