We started Search Highway with the goal of finding out what actually works in SEO. There are too many people making claims about things that haven’t been tested. More often than not, these people have never ranked a site of their own.
We also see a lot of people in the industry who come to conclusions based on one-off observations. At Search Highway, an interesting observation is where everything starts and is what drives more experimentation until we find what truly works.
Our philosophy behind SEO is to rank as quickly and as high as possible, with the least amount of work. The only way for us to achieve this, is through rigorous SEO experiments.