17 September 2014,
 2

Part 3 - GSA Anchors and Content

This is part 3 of 6 in the Amazon Ranking Series. If you’ve just hopped in, make sure to check out part 1 and part 2.

Hands down, the two most important factors in ranking any site is:

  • The power of the backlink
  • Anchor Text

The first half of this post will be going through exactly how to set up your anchor texts.

The 2nd half will be all about getting thousands of articles ready for GSA.

There will be step-by-step instructions here, so get ready

Video (Written transcript below)

To access all the resources mentioned in the video, click here

1. Anchor Text Setup

Anchor text is crucial to ranking your Amazon page.

Non-coincidentally, the logic behind the anchor text setup is very similar to what you would do when using PBNs to rank – we’ve just scaled it up to work for our tool

(Remember: The tool is only as powerful as the user!)

Anyhow, let’s get down to biz niz.

First, setup a spreadsheet and set each of the following points as the heading of a column:

(Lazy? No worries, we’ve got you covered. Download our pre-made spreadsheet here).

  • Targeted Keyword
  • Partial Matches
  • URL + URL Variations
  • Secondary
  • LSI
  • Generic

It should look like this:

template headings

Great, now let’s begin to populate each column (the rows in bracket give you an indication of how many lines you’ll need to populate. Remember, these are just approximates).

Targeted Keyword (1 row)This one should be obvious. Use your main keyword here. We are gunning for “portable carport garage” in our example, so that’s what we’re putting in

Partial Matches (4-7 rows) – These are basically combinations of your KW + <amazon variation>.

Examples include: amazon.com carport garage, or carport http://www.amazon.com

URL + URL Variations (4-7 rows) – these include things such as:

  • http://
  • http://www.
  • com
  • amazon.com

Secondary Keywords (3 rows) – These are additional terms that you can rank for. Choose up to 3 additional, and relevant terms.

LSI Keywords (800 – 1000 rows) – These build relevance for your amazon page, and also helps you rank for long tail keywords. Get anywhere between 800-1000 of these badboys. You can use either ubersuggest (free), or ScrapeBox. We’ll go into more details on this below.

Getting LSI keywords

There are 2 tools that we use to help us get 800-1000 LSI keywords. The first is ubersuggest, which is free. The second, which you should all own if you are serious with SEO, is ScrapeBox.

I’ll start with the free one – ubersuggest.

Ubersuggest

You ever type something in Google and see a bunch of keywords popup?

autosuggest

This the Auto-Suggest feature.

Ubersuggest’s proclaimed tagline is “suggest on steroids”, and it’s true.

This is how you use them:

  1. Go to ubersuggest.org
  2. Type in your keyword and fill in the captcha
  3. Hit “Suggest”
  4. Select relevant keywords by clicking on the “plus” sign (ProTip: by clicking on the words, the suggestions will expand)
    uber-suggest drilldown
  5. The keywords you’ve selected will be collected on the right
  6. Hit “Get” and copy and paste these into your Anchor Text Spreadsheet

Get keywords

  1. Rinse and repeat with other relevant keywords till you’ve hit 800-1000 LSI

ScrapeBox

ScrapeBox saves quite a bit of time as compared to the ubersuggest method.

If you don’t own ScrapeBox yet, make sure to pick it up through this link ($40 discount).

(Note: this discount code is courtesy of Black Hat World)

Here’s how you use it:

  1. Open up ScrapeBox and select Scrape > Keyword Scraper
    keyword scraper
  2. Put in a couple seed keywords in the left column. These should be short tails
  3. Set Level = 2
  4. Hit Scrape. ScrapeBox will now go out to several engines such as Google, Bing, Amazon, YouTube etc. and capture the suggestions from each of those. Your screen should now be populated with several longer tail keywords.

keyword scraper 2

  1. Now clear the column on the right
  2. Rescrape everything based on the longer tail seeds
  3. When you feel like you have enough keywords, hit “send to scrapebox”
  4. Now remove duplicates and copy everything into your Anchor Text Spreadsheet.

Alright! By now your template should be fully populated. If you’re stumped, download our free template at the bottom of this post to see how we filled in data for our carport example.

2. Kontent Machine

Kontent Machine (KM) is by far our favourite tool on the market right now for creating GSA content. It integrates well with GSA and the article quality is decent.

We’ve tested both Wicked Article Creator and Content Foundry and none of them come close to KM.

Tools you’ll need to run Kontent Machine

Kontent Machine (obviously!)

You’ll also need a spinner to use with KM (there is a default one that comes with it, but frankly, it’s junk). We recommend SpinRewriter 4.0.

Finally, if you don’t have proxies (which you’ll need for GSA anyway), you can get them here at BuyProxies. If you’re just starting, I’d get the 30 semi-dedicated ones.

Disclaimer: These are affiliate links

Creating Content for GSA

  1. Open KM and click New
  2. Go to Scraper Settings and put in your proxies
  3. Enter in 3 keywords. KM will then go and scrape for content using these 3 keywords
  4. Change the spinner to SpinRewriter
  5. Set Images/Video to Random (image, video or none). Your screen should now look like this:
    KM 1
  6. Hit Next
  7. Double Click on where it says 0 urls / 0 keywords
  8. Enter a dummy URL and dummy keyword (GSA will replace these with actual URLs and keywords)
    Kontent Machine 2
  9. You can leave everything else as is (pretty simple eh!?). Hit “Build Content”
  10. KM will now start scraping, building and spinning your content.
  11. Once it’s complete, hit “Build & Export”
  12. A new screen will popup. Make sure to click “change the GSA settings” and tick the first 2 boxes
    Kontent Machine 3
  13. Select your number of articles (I usually choose anywhere from 30-40)
  14. Hit Export

You’re done! All your content is generated and is now ready to be uploaded into GSA (I’ll show you how in the next part of the training).

Resources

Here is a recap on the tools we used for this part of the training.

Dislaimer: Please note that some of the links above are affiliate links. There is no additional cost for you, however we will earn a commission if you do decide to purchase them. This keeps our blog and experiments running to provide you with most cutting edge SEO strategies.

Bonus – Free Anchor Text Quick Start Template

As promised, click here to download our Anchor Text Quick Start Template

Ready for More?

Well then head on over to Part 4, where we spill ALL our secrets on our GSA Setup

2 responses on “Amazon-GSA Ranking Series (Part 3/5): Anchors and Content

  1. […] all the exported text documents from KM (Training Part 3) and click […]

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