This post is all about getting your listing set up, and ranking pitfalls you need to watch out for in Google.
(Hint: it’s NOT the same as your regular money site)
If you missed the first part of the Amazon ranking series, then click here.
When we first started messing around with Amazon, we had no idea what we were doing. We spent several days combing through products and contacting sellers, only to hit a dead end…
…one day we came across a site called World Wide Brands.
They cut our product search time from days to minutes.
How, you ask?
Here are some things they do:
(yes, that means no more junk, unreliable vendors!)
Now with a product in mind, you can go ahead and register for an Amazon Sellers Account. This costs $40 / month and is mandatory if you want to list anything on Google.
We won’t bore you with the details on setting up the listing itself, as Amazon has written extensive documentation on this (and they have a great support team).
Plus, the next section is far more important.
Amazon pages rank much more differently than regular money sites, and it’s important to understand this.
When we ran our test in the lab, we saw our ranking jump from infinity to spot #2.
The listing didn’t just jump all the way to the top overnight. It slowly climbed up the rankings over 4 days. You just couldn’t see it because it was hidden.
What do I mean by this?
Let’s use an example. Let’s say this was my listing:
(That’s not mine, just to be clear)
For this page, I’d want to be ranking for the term “Hyaluronic Acid Serum”.
This is what the search results look like.
You can see there are 2 listings, and mine isn’t one of them.
If I go into my rank tracker and throw in my URL, it’ll show up as not found as well:
If you were trying to rank this, I bet you’re pullin’ your hair out right now trying to figure out what’s going on.
No fear, Search Highway is here, and here is the thing that most people don’t realize.
Your listing is hidden because there are already 2 other Amazon listings. If you were Google, would you want to blanket a page filled with Amazon? Hell no, cause that would ruin the user’s search experience.
So this is what you gotta do:
You’ll now be taken to the first page again with omitted results showing, and Tada! Your amazon listing will appear (if you follow our GSA steps correctly in the later parts of the series):
The point of this is to show you that your rank tracker and a manual check will both yield false signs of your rankings – you need to be checking the omitted results as well. This happens all the time with any popular parasite page.
Alright, now with all that out of the way, let’s get ranking.
Next up is Part 3: Anchor Texts and Content Getting.
Drop us a line and we’ll answer within a few hours!