16 September 2014,
 13

Part 2 featured image

This post is all about getting your listing set up, and ranking pitfalls you need to watch out for in Google.

(Hint: it’s NOT the same as your regular money site)

If you missed the first part of the Amazon ranking series, then click here.

Video for those who prefer (written guide below):

Finding a product

When we first started messing around with Amazon, we had no idea what we were doing. We spent several days combing through products and contacting sellers, only to hit a dead end…

…until

…one day we came across a site called World Wide Brands.

world wide brands

They cut our product search time from days to minutes.

How, you ask?

Here are some things they do:

  • Aggregates product vendors
  • Approves/Rejects Vendors so that you only work with those with good ratings
  • Labels amazon-friendly sellers (not all drop shippers sell through Amazon)

(yes, that means no more junk, unreliable vendors!)

Getting a listing up

Now with a product in mind, you can go ahead and register for an Amazon Sellers Account. This costs $40 / month and is mandatory if you want to list anything on Google.

We won’t bore you with the details on setting up the listing itself, as Amazon has written extensive documentation on this (and they have a great support team).

Plus, the next section is far more important.

Ranking Patterns

Amazon pages rank much more differently than regular money sites, and it’s important to understand this.

When we ran our test in the lab, we saw our ranking jump from infinity to spot #2.

The listing didn’t just jump all the way to the top overnight. It slowly climbed up the rankings over 4 days. You just couldn’t see it because it was hidden.

What do I mean by this?

Let’s use an example. Let’s say this was my listing:

http://www.amazon.com/Original-Hyaluronic-Acid-Serum-Refill/dp/B0047AKVW6

(That’s not mine, just to be clear)

For this page, I’d want to be ranking for the term “Hyaluronic Acid Serum”.

This is what the search results look like.

SERP pre-omitted results

You can see there are 2 listings, and mine isn’t one of them.

If I go into my rank tracker and throw in my URL, it’ll show up as not found as well:

hyaluronic serum - rank tracker

If you were trying to rank this, I bet you’re pullin’ your hair out right now trying to figure out what’s going on.

No fear, Search Highway is here, and here is the thing that most people don’t realize.

Your listing is hidden because there are already 2 other Amazon listings. If you were Google, would you want to blanket a page filled with Amazon? Hell no, cause that would ruin the user’s search experience.

So this is what you gotta do:

  1. Scroll to the bottom of the page
  2. Keep clicking the last page until you can’t get any further
  3. Click on “repeat the search with the omitted results included”

omitted results

You’ll now be taken to the first page again with omitted results showing, and Tada! Your amazon listing will appear (if you follow our GSA steps correctly in the later parts of the series):

SERP after omitted results

The point of this is to show you that your rank tracker and a manual check will both yield false signs of your rankings – you need to be checking the omitted results as well. This happens all the time with any popular parasite page.

Alright, now with all that out of the way, let’s get ranking.

Next up is Part 3: Anchor Texts and Content Getting.

Questions?

Drop us a line and we’ll answer within a few hours!

bonus-access-us-instantly

13 responses on “Amazon Ranking Series (Part 2/5): Listings Setup and Ranking Patterns

  1. Freddy says:

    I see more and more people ranking Amazon pages. I might have to try this soon :-p

    I’ve heard it can be really profitable.

  2. […] If you’re ready to get into the meat, dive right into Part 2: Finding your Product and Ranking Pitfalls to Watch Out For […]

  3. Rony says:

    Awesome case study Hin. Too good

  4. Greg says:

    I think the Amazon URL in the AHREFS in the video is the URL from sellercentral. The actual canonical URL that is usually indexed by google usually has a few words from the product title in it also and uses DP instead of GP.

    So the URL you’ve got in AHREFS is http://www.amazon.com/gp/product/B00LFIECQ4 but the URL should be http://www.amazon.com/House-style-12x20x8-Portable-Carport-Garage/dp/B00LFIECQ4

    At least that is what is generally taught in programs like ASM.

    • Hin says:

      Hey Greg,

      Thanks for pointing that out!

      We sped through setting this campaign up for purposes of the video and must’ve grabbed the wrong link. The amazon listing that we had ranked in the lab used the correct, DP version

      Hin

  5. […] This is part 3 of 6 in the Amazon Ranking Series. If you’ve just hopped in, make sure to check out part 1 and part 2. […]

  6. Shawn says:

    Hi, thanks for the blog post. I am looking to get started with selling on Amazon. I want to ask if the product you ranked has any reviews or not till now since its only 2 days old.

    Thanks

  7. asm bonus says:

    Very good article. I’m experiencing some of these issues as well..

Leave a Reply

Your email address will not be published. Required fields are marked *