This is Part 5 of the Amazon Ranking series. In case this is your first time here, you can pick up all our golden nuggets here:
Alright Captain, you’ve got the ship cruising along, now it’s time to steer it in the right direction.
What do I mean by that? Check out the video (for those who are sick of Stephen’s voice, check out the writing below).
Any tool is only as powerful as the user. Remember that!
GSA is no different, and it makes mistakes.
For example, sometimes it will send a higher % of branded anchor text, and other times it will send too much of your secondary keyword.
Both of these will skew your anchor text profile and knock you off course.
And a bad anchor text profile = no rankings.
What that means is that you need to monitor your campaigns daily to ensure that your anchor text profile is in line with what you want to achieve (yes, DAILY!).
Let’s say this was our URL:
(Note: This is NOT the right URL you should be using! This one is from sellers central – make sure to grab the right one with your product name in it)
There’s 2 things we want to check for on a daily basis:
Both of these directly impact your rankings. Let’s take a look at them.
If we look at our main keyword (“portable carport garage”), we aim to keep it at around 5-6%.
This one is at 8%, and therefore we would go into our GSA settings and lower the % of exact match anchor text.
You should be doing the same thing for other anchor texts. If for some reason you see an LSI keyword at 10%, then you’ll want to remove it from the anchor list.
We also want to check the do follow vs no follow anchor texts, to ensure that the links are filled predominately with no follow links.
If there are too many no follow links, you can go back into GSA and change the settings to avoid posting to no follow sites.
Remember, there are only so many spots in Google for your Amazon listing, so if it’s not showing up, make sure to check the omitted results!
If you’re not sure what I mean, review Part 2 of the training series.
To conclude, Amazon ranks very well as of the time this document is written, and since it’s a high DA property, it’s a great way to bypass the 30 day sandbox.
I’ve mentioned these before, but just as a recap, at the minimum, you will need the following in order to run GSA:
Drop us a line and we’ll answer within a few hours!