17 December 2014
Category Observations
17 December 2014,

I had never believed it until a client had insisted that we set it up. I had read about it on forums before and even saw Matt Cutt’s video on it where he dismisses the myth.

Here is Google’s official comment on this:

With that in mind, I obviously thought it was a load of BS and wouldn’t benefit us at all. The client was so insistent on it that he had seen it work in the past, that we went ahead and set it up.

A week or two later, we saw some surprising boosts. Here are some big boosts for many significant terms:

(Ignore the search volumes – SERPfox always gets them wrong)

Keyword 1:

Post Adwords KW2

Keyword 2:

Post Adwords KW5Keyword 3

Post Adwords KW6

These boosts took about 2-4 weeks to take affect.

Now this obviously isn’t a conclusive test, as I did build 2 links after adwords started, but those weren’t very powerful sites in my network. There stats were:

Site 1: DA 17, PA 30, CF 16, TF 13

Site 2: DA 17, PA 19, CF 17, TF 19

Some may argue that it was the links built prior to adwords that gave it the boost, and it’s very possible, but again, very few links were built.

Here is the exact linking history timeline.

Linking History Timeline:

  • 25-May : 2 links
  • 4-June : 2 Links
  • 8-June : 1 Links
  • 9-June : Adwords Started
  • 2-July : 2 links


This obviously requires more testing to be conclusive, but the results are positive enough for me to believe that there is some positive effect.

What is your experience with adwords and rankings?

Has it worked out for you before?

Leave a comment below and let me know your thoughts.

13 responses on “Does Buying Adwords Help Boost Organic Rankings?

  1. P-A says:

    How much did you spend on adwords before the rises began?

  2. I have seen an impact on organic ranking when running adwords with as little as $10 / day spend.

  3. Sue says:

    Yes we found this out when we noticed a competitor who was at #2 in the organics continuing to do PPC and you think why would they do that? and the only answer was that it kept them at #2!

  4. BB says:

    Now, this is just food for thought, but what if Google is looking at an underlying factor, rather than it specifically being AdWords? I’d love to see this duplicated with Bing or even a strategic social share campaign, to help bridge the gap between the data (I’m doing a similar test as we speak). Great stuff and thanks for sharing, Hin!

  5. […] initially started this test as a result of an observation from a rankings boost after implementing Adwords. Sadly, on the 2 sites we tested this on, rankings either did not change or had a drastic […]

  6. Gary says:

    Hin are you still running the adwords campaign? If so, has the positive rankings maintained? If not, did the bump in rankings drop off soon after stopping the campaign?

    • Hin says:

      Yep adwords is still running. There has been some fluctuation of about 1-2 spots but nothing out of the ordinary

      • Gary says:

        Hin do you think as long as your CPC bid is high enough to be on page 1 that is good enough or do you need need to be in position 1 for adword advertisors?

        • Hin says:

          Hi Gary,

          We were definitely not in position 1 when we saw this happen.

          • Gary says:

            Thanks Hin, I have started the experiment on one of my sites for one main keyword at a CPC bid that is just high enough to show my ad in Google ad preview tool. I have set my daily bid to be just enough for may 2-3 clicks per day hopefully that is enough for the experiment to work. Do you think the daily bid needs to be big enough let an ad run all day or just enough to have the ad shown and maybe get 2-3 clicks per day?

          • Hin says:

            I think 2-3 clicks should be enough. I think it just shows it’s a legitimate site. Would love to hear your results

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