While SEO provides visibility in the “organic” search results, PPC allows you to show up in the paid portions of the search engines.

PPC is a guaranteed mechanism of having your website show up on Google. It can be more costly, but with a proper sales funnel in place, it can be very profitable.

In fact, he or she that is willing to pay the most to acquire a customer will always win in business. PPC allows you to acquire those customers with very little effort.