24 September 2013
Category blackhat, PBNs, SEO, tips
24 September 2013,



…is what many people are thinking.

PBN’s are getting deindexed left and right, and no one, truly knows why.

A lot of big names have been hit as well, but 1 guy in the SEO space has not – that’s Stephen Floyd.

Stephen did a private webinar about 10 days ago on how to keep your PBN’s safe from deindexing, and I’m happy to say that he’s given us permission to share it with the readers of this blog. I’m sure you’ll pick up some very useful nuggets!

(If you want more of his super secret tricks, keep reading down below.)

Written Summary

There was some really good info in that video, but in case you’re short on time, I don’t want you to miss out. Here’s a quick written summary.

1. Avoid SEO Hosting

This includes C class (also known as SEO Hosting) and A class hosts. Let’s go through C Class hosting first:

Class C hosting

This gives you unique digits in the 3rd octet of the IP.



The problem with this is they all go to the same data center and is a huge footprint. Any one with no technical experience could tell you that just by looking at the IP’s.

Class A hosting

Class A hosting gives you very different IP’s.


  • 62.41.318.04

Those can go to different data centers and be in very different locations as well. This would essentially be like buying many different hosts, but managing it through one dashboard.

So why doesn’t it work?

The answer is because it’s getting too popular. Too many SEO’s are using these and your PBN’s end up in bad neighbourhoods. If Google finds one PBN, they’ll backtrack the IP, and wipe out all the remaining PBNs.

So what’s the Solution?

Diversify. Grab some local hosts (if you’re doing local/client SEO), cheap hosting (though NOT ones that are advertised in SEO forums), premium hosting (bluehost, hostgator etc.) and mix it up as much as you can.

2. SOA Records

When you sign up for hosting, none of your personal information is accessible on the web except your email address.

If you bought 10 different hosts with the same email, then you may be in trouble because that’s a footprint.

Type in your email into Google, but replace the @ with a period (.) and see what comes up.


  • email@email.com becomes email.email.com

Stephen’s webinar above shows you how to change the SOA record.

3. Use the same Registrar details as your About Us page

Stephen recommends setting up your registrar using fake details from fakenamegenerator.com, which also saves you a couple dollars on the WHOIS privacy.

You should then use these details throughout your domain, including your About Us page, Author – he even goes as far as creating a Gravatar using this same information.


Because it mimics a real site. A real site will usually have the same name throughout, and it’s these inconsistencies that can get you caught.

Wrap Up

So there you have it, 3 classic SEO mistakes that could cost you your whole PBN.

If you’re looking for more strategies to protect your PBN, Stephen has recently created a course called Bulletproof SEO.

I’ve not personally tried it yet, but I’ve spoken to Stephen several times and he is a very knowledgeable SEO. Not only has he been in the game for more than 10 years, but this is, if I’m not mistaken, his first product launch ever. What that means is that he’s not one of those “gurus” that just puts out course after course and makes money from launches. He actually practices what he preaches for a living, which is what I like about him.

Anyhow, enough said. If you want to pick up his course, you can grab the early-bird discount here.

Disclaimer: This is an affiliate link. There is no additional cost for you, however we will earn a commission if you do decide to purchase them. However, I truly do believe that Stephen has a great product that any serious SEO needs to get their hands on.

13 responses on “Preventing Your PBN’s from Getting Deindexed

  1. hay says:

    I think google has found a footprint and they’re using it to flag PBNs.
    I myself had 5 sites deindexed and I took many steps to keep my network safe but it didn’t help.

    All my sites are hosted on different domains, they look different, with unique readable content and yet I was hit.

    Do you have any idea what is causing our sites to get flagged for a manual review?

    • Hin says:

      Hi Hay,

      Which hosts were these on? How good was the content? Were you interlinking/linking out to authority sites just like any regular site would?

      I know that doesn’t necessarily help, but I think there are several factors at play, not just one, which is why no one has found the answer to it yet.

      • hay says:

        These were $1 hosts, the content was readable and unique. I didn’t link out to authority sites but I don’t think it has anything to do.
        I also don’t think it’s related to ip neighborhood as there are also reports of people with dedicated IPs who got hit.

        Google is using some footrpint. The problem is there are so many variables and its hard to track down one specific thing. Either way I think they’re using a combination of footprints to flag our sites and if the algorithm identifies something fishy then the site is up for a manual review.

        This is my guess so far.

        • Hin says:

          You hit the nail on the head when you say they’re using a combination of footprints.

          Therefore because someone got hit on dedicated IP’s doesn’t mean it’s not related to bad neighbourhoods. I think bad neighbourhoods is one major factor, but there’s more, and because there’s so many footprints, it’s difficult to find a pattern.

  2. Great post. I can vouch for Stephen, he’s a great guy and knows his stuff.

  3. BB says:

    Oh yeah, great recommendation here, Hin – I’d seen the webinar, but am super pumped to pick up the course. If anyone’s reading this right now and incorporate PBNs into their ranking strategy, don’t miss this training!

  4. John says:

    True said! First those people made spammy PBN’s & are now whining that they get de-indexed. I created by PBN wtih care & all are still indexed.

  5. […] – Glen blogs on why he'll continue to grow his $120k PBN. http://searchhighway.ca/preventing-y…ing-deindexed/ – Some nice thoughts on PBN de-indexation footprints. Alex Reply With […]

  6. Ted says:

    Hi, learned something new on pbn

    I understand the same domain whois email can be footprint but how can hosting email be? I used your method (.) to replace @ but nothing appears in serp (the email I used to reg 20 + hosting).

  7. […] ties into my last post where Stephen Floyd mentioned that SEO hosts were something to avoid […]

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