google-76522_1280Everyday, thousands of customers are actively looking for YOUR services online. Whether you’re a local car shop, a pest control company or a law firm, people are searching for you on Google.

At Search Highway, we help you get in front of those thousands of customers who are looking for your services. We do this using Search Engine Optimization (SEO) for local businesses in Mississauga and the GTA.

How do you know if SEO is right for you?

Do the following apply to your business?

  1. You need a consistent and reliable flow of customers to your business
  2. You offer a product/service that people are searching for on Google
  3. You offer a high quality product or service that people want. Most (if not everyone) who has used your product/service loves it.
  4. You are NOT a new/startup business

If you said yes to all the above, then SEO is right for you.

What exactly is SEO and how does it work?

SEO stands for Search Engine Optimization and is the practice of optimizing your website so that it shows up at the top of Google. In simpler terms, SEO helps connect people who are searching for your services on Google with YOU, driving you customers and traffic.

By optimizing your website, we are able to help move it up the Search Engines so that customers can find you.

80% of searches made online are done through the Google search engine, so it’s incredibly important to constantly be optimizing your website.

SEO or PPC?

We constantly get asked whether businesses should be spending their marketing budget on SEO, or PPC (Pay-per-click). Just to get you up to speed, PPC is paid advertising, meaning every time someone clicks on your ad online, you pay at set amount of money (this can range from $1 – $80 per click).

Both have it’s benefits and places. Ideally, you do both so you take up more real estate on the search engine results.

With that said, most people have become blind to ads on Google – they know where they are and avoid unconsciously avoid them. Therefore by ranking in the organic results, you’re able to get a higher click through rate.

How long does SEO take?

We always tell people that SEO when done safely, will take approximately 6 months before we start seeing results. The reason it takes this long is because many spammers have abused the Google Search Engines in the past, causing their sites to be penalized and removed. This is something we are strongly against as we are in this for the long term, and therefore it usually takes 6 months to see results. Anyone who promises results in several weeks is someone you want to watch out for.

How much does SEO cost?

Ah yes, the big question on everyone’s mind. The answer, which you will not like, is that “it depends”. It depends on your industry, your site and your business. That is why we have extensive questions we ask all our clients so that we can thoroughly understand their business before giving any quote. With that said, our minimum fee is $1000/month.

Call us now for a free consultation

Learn more about our SEO services here.