You have 50 milliseconds to make a good first impression

Taylor & Francis Online,

Your website is the face of your company online. Just like how people will make a first impression within a fraction of a second upon meeting you, they will do the same with a website.

However, there is more to a website than just making it look “nice”. You need to guide the user to take a certain action. This could be having them sign up to your emailing list, or have them call you, or any number of things. This is known as the Call-to-Action.

In other words, what do you want the user to do once they arrive at your site? The way your site is designed needs to take these into account, because what use is a fancy website if it doesn’t translate into actions?

At Search Highway, we design the website with these factors in mind. Here is our overall web design process.